A group of former Griffith University students will launch an innovative new start-up set to change the face of online experience gifting at next week’s Myriad Festival event in Brisbane.
Spearheaded by co-founders John Sharpe, Griffith Web Technologies teacher James Brownlie and Jackie Babbage – the latter of whom is also the company’s chief executive, and an alumnus of Griffith’s Bachelor of Business/Bachelor of Digital Media – NoExpiry seeks to shake up the experience-gifting market with its novel, customer-focused approach to such transactions.
“My co-founders and I all come from a tourism background, and we all love experiences, obviously,” Ms Babbage explained of the company’s origins.
“I think it was really easy for us to identify, more so than anyone else, that both customers and operators are being ripped off in the current industry. We wanted to flip it on its head and make it a better system for customers in particular.”
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