Among Philip Reiler’s duties as Head of Public Relations for the Norwegian arm of optical retail chain Specsavers, he leads the company’s annual Give Sight to Tanzania project.
Each year, Philip and a team of optometrists and support staff travel to the East African nation, where eye health in rural areas is a critical and ongoing issue.
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Beneath the spectacular backdrop of Mount Kilimanjaro, the team creates its own spectacle by conducting eye tests and matching prescription glasses—all donated by Specsavers customers—to needy recipients.
“We bring about 5,000 pairs of glasses with us, although not all are handed out,” says Philip, who graduated with a Bachelor of Business from Griffith University in 2004, preceding completion of a Master of Arts (Journalism and Mass Communication) in 2006.
“In terms of optical health, the damaging intensity of the Tanzanian sun is exacerbated by limited resources for eye health, optometry and