It’s not going to be ‘business as usual’ during the Gold Coast 2018 Commonwealth Games.
But business owners who take control of the more unusual opportunities will be best placed to benefit from the event.
That’s just one of the messages to come out of a study commissioned by the Friends of Griffith Business School.
The research, by Dr Joan Carlini from the school’s Department of Marketing, looked at how the mega event would impact local private enterprise.
“The expectation is that there will be widespread benefit,” Dr Carlini said.
“But it’s not as simple as that. I’m encouraging businesses to think carefully about the disrupters and how they can turn these into opportunities for their business.”
In April 2018, more than 6500 athletes and their support crews will arrive in Queensland for the Commonwealth Games.
Kerri Jekyll, owner of Get West Surf School, Amery Burleigh, General Manager, Sofitel Gold Coast Broadbeach, Laura Younger, General Manager, Australian
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