New study of social media use and athlete performance

Athletes who use social media during major sport events are not likely to be distracted from the task in hand when it comes to competition.
New research at Griffith Business School shows the use of platforms like Instagram and Facebook can potentially enhance athletic performance rather than work as a distraction, by nurturing positive thoughts and easing pressures.
However, without a one-size-fits-all finding, researcher Michelle Hayes suggests athletes should use social media how best it suits each individual and consult the guidelines of sports organisations.
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Michelle, a PhD candidate at the Department of Tourism, Sport and Hotel Management, has studied the social media activities of 57 Australian athletes competing at international level across a range of sports.
“Most people instantly see it as a negative, just another case of people on their phones all the time,” she said. “However, I found the main purpose of social media use by athletes is to communicate

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