Geo-demographic paper fetches Griffith trio top honour

A trio of Griffith University academics have been awarded a high honour for their collaborative work on a research paper.
Head of Aviation Associate Professor Gui Lohmann, Dr Barbara Yen from the School of Engineering and Built Environment, and Dr Abraham Leung (all of whom are members of Griffith’s Cities Research Institute) were bestowed the Martin Oppermann Memorial Award for the Best Article of the Year 2017 for their paper “Why passengers’ geo-demographic characteristics matter to airport marketing”, which was published in the Journal of Travel and Tourism Marketing.
The research was the result of Griffith’s long-term collaboration with Queensland Airport Ltd (QAL) and combined a large survey sample with data from the ABS census to reveal distinctive contrasts in passenger origin location for short-haul domestic trips and long-haul international trips, in which passengers from afar were willing to travel longer distances to reach a second-tier airport to make use of cheaper

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