Mt Gravatt Pie King Turns Over Piefection to Newcomers

A popular piemaker in Mt Gravatt is turning over his 12-year-old business, Piefection, to two dynamic newcomers seeking to expand the gourmet pie business.

Matt Roman — regarded as Brisbane’s pastry king for supplying gourmet pies to various restaurants, grocery shops, and butchers — has sold Piefection to Pierre de Villiers and David Rogers. The newcomers are planning to expand this pie business, which currently has two outlets: Mt Gravatt and Coorparoo.

Mr de Villiers and Mr Rogers are eyeing a northside expansion but the details are still under wraps. The business partners also said that they want to learn what the customers want as they grow Piefection and offer new flavours. 

Photo Credit: Facebook

Mr Roman turned his pie business into a legendary staple, offering mouthwatering flavours like Jack Daniels BBQ Pork, the Guinness Beef and Mushroom Pie, or the Death by Chocolate pies. 

Piefection became popular through word of mouth, as anyone who has tried his tasty treats can’t get enough of it. In fact, lines of customers are a common sight at his stores even after all these years. The pies are made fresh on the site every day using high-quality and locally-sourced ingredients.

With Piefection’s sale, Mr Roman is redirecting his focus on Iris, the new Mediterranean rooftop restaurant at Fortitude Valley’s Hotel X. He is also preparing to lead the kitchen of Willow, a new cafe in Balmoral from Stone’s Corner restaurateur Adam Dartnell.

Meanwhile, pie lovers may follow Piefection on Facebook for updates on the latest developments, including store opening hours.