Leading global hotel group BWH Hotels is capitalising on demand from value-conscious travellers with the signing of three new economy hotels under their SureStay Hotels brand. The wave of new additions includes the launch of the extended stay SureStay Studio brand in Mt Gravatt.
Read: 226-Space Childcare Centre Lodged for Approval in Mt Gravatt East
One of the many brands under Best Western Hotels & Resorts, SureStay Hotels cater to travellers preferring simple and casual accommodations, marking the company’s initial venture into the economy segment when it launched years ago.
The Mt Gravatt property will convert an existing residential apartment complex into 2-bedroom accommodations tailored for business and leisure guests seeking longer stays.
It’s poised to welcome its first guests by the end of 2024, introducing SureStay Studio’s affordable extended stay offering to the Brisbane market.
According to Rod Munro, BWH Hotels Australasia Managing Director, the SureStay brand is striking a chord with investors navigating the present economic situation. He expressed confidence in the brand’s continued regional growth given the strong development pipeline and interest from new developers.
Mr Munro said SureStay Hotels has experienced remarkable growth in recent years and the milestones prove that their premium economy products have quickly become one of their fastest growing brands in the hotel industry.
In addition to Mt Gravatt, BWH is adding two more SureStay hotels in Sydney’s CBD and St Leonards through property conversions slated for completion later this year. The brand caters to travellers seeking simple, casual accommodations with free WiFi, continental breakfast and basic amenities at an economical price point.
Read: Residential Towers to Tackle Population Growth in Brisbane Suburbs
The three new hotels will grow BWH’s SureStay footprint to 11 properties across Australia and Thailand, including eight in Sydney and five in Brisbane. The expansion into the economy segment represents a new area of opportunity for the hotel group’s portfolio of brands.
Published 15-March-2024