When Haigh’s opened its first Brisbane store, the Adelaide icon launched its expansion on the southside. By choosing Westfield Mt Gravatt, the chocolatier prioritised southern Brisbane customers who had long relied on online deliveries or interstate trips to get their fix.
Long before opening a local shopfront, Haigh’s Chocolates had built a major digital presence in the Sunshine State. According to the company, Queenslanders accounted for roughly 18 per cent of its online sales prior to the physical expansion.
Constant requests for a local brick-and-mortar store followed, building an overwhelming case for the move north.
Online Loyalty Turns Into a Local Shopfront
The Mt Gravatt opening on 28 August transitions Haigh’s from mail-order packages and interstate holiday runs into the local retail mix.
The store carries enduring favorites—including Chocolate Frogs, Speckles, and Scorched Almonds—alongside its broader range of signature milk and dark chocolates. Shoppers are also treated to complimentary tastings on arrival.

Photo Credit: Haigh’s
Haigh’s chief executive Peter Millard noted that Queensland had been one of the company’s strongest online markets for years, with customers routinely asking when a physical store would arrive. The Brisbane rollout directly answers that demand: Mt Gravatt leads the way, with additional locations at Westfield Chermside and Westfield Carindale slated to follow in November.
Mt Gravatt Gets the First Taste
The opening marks the first step in Haigh’s Queensland expansion. Westfield Mt Gravatt, formerly known as Westfield Garden City, is a key shopping destination for the area and a natural fit for the brand’s first local store.

Excitement surrounding the launch was clear well before day one. Competition winners attended an exclusive preview event on 27 August, enjoying early store access and tastings before the official public opening the following morning.
Opening promotions ran into early September, featuring a complimentary 200g bag of Milk Chocolate Speckles for customers spending $75 or more.
A 111-Year-Old Brand Moves Closer to Home
Founded in Adelaide in 1915, Haigh’s remains family-owned and continues to craft its chocolates directly from raw cocoa beans using traditional artisan techniques.
While Chermside and Carindale will soon expand the brand’s local footprint, Mt Gravatt claims the title of Brisbane’s original site. After years of online orders streaming in from the north, Australia’s oldest bean-to-bar chocolatier has finally met its customers where they live—starting on Brisbane’s southside.
Published 1-Sept-2026













