Body art as branded labour

Would you employ someone with a visible tattoo?
If you’re wanting to target a younger, trendier demographic – it might be worth considering.
Associate Professor Andrew Timming, of the University of Western Australia, recently visited Griffith University’s Centre for Work, Organisation and Wellbeing.
His research centres around physical appearance and its relationship to success – or otherwise – in the workplace.
Associate Professor Andrew Timming of the University of WA.
Assoc Prof Timming’s most recent work looked at visible body art, traditionally considered an impediment to employability.
“People with tattoos are often at the receiving end of unfounded prejudices,” he said.
“I wanted to research the positive effects of body art in the labour market because no one should be stereotyped.”
He acknowledged that times are changing but said tattoos are often still perceived, especially by older generations, as indicators of criminality, deviance, untrustworthiness and mental ill health.
To complete his research, he surveyed almost 200 respondents with management experience

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