Entrepreneurship isn’t just for start-ups.
In the corporate world, it involves new business creation within established companies, the strategic renewal of existing business and, ultimately, the search for sustainable competitive advantage in an increasingly globalized economy.
Yet it remains elusive for many firms.
A collaboration between a practicing executive and a professor of international business, Joe Amberg and Sara McGaughey explore corporate entrepreneuring within a large conglomerate multinational enterprise – Siemens AG.
In early 2009, following a prolonged period of business stagnation and a huge bribery scandal, Siemens’ top management identified a severe lack of entrepreneurship as a critical issue.
The strengthening of ‘local entrepreneurship’ became a new priority in the strategic planning for 2010 to 2014.
By examining three contrasting ventures in the Siemens business unit ‘Fire Safety’ between 2008 and 2012, the authors identify key drivers and impediments that sustain inertia in corporate entrepreneuring within this global organisation.
A novelty of this study is the attempt
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