How Organisational Identification can be used to predict organisational outcomes

Associate Professor Ian Glendon from the Centre for Work, Organisation and Wellbeing will be presenting a special seminar Tuesday regarding organisational identification (OID) and its relationship with antecedent and criterion variables.
“I think if people identify with the organisation that they are in then it has a sort of iterative context. People feel more comfortable working there or being there,” Glendon said.
“From an organisations point of view, if most of the people working for you identify with you, you are more likely to have a happier and productive workforce. Although having said that, when we looked at productivity as an outcome we have not found an association, but that is not to say there isn’t one, it is just difficult to find.”
Associate Professor Glendon’s seminar will break down the OID theory and explain how analysing some key variables such as job satisfaction, longevity and job prestige may help organisations make predictions

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