It’s time to rethink what the Gold Coast offers to tourists and shift the focus away from the surf and sand.
That’s the view of Professor Susanne Becken, Director of the Griffith Institute for Tourism (GIFT), and Dr Sarah Gardiner.
Professor Becken and Dr Gardiner argue that if the famed Gold Coast wants to maintain its position as a world class tourist location, more must be done to compete with the ever growing number of worldwide holiday destinations.
In last year’s budget, the Queensland Government announced $33.5 million additional funding for tourism over four years to attract new visitors from Asia. The Coast also benefited from major infrastructure investments, including the extension of the light rail and a range of Commonwealth Games Facilities.
“So, with that tailwind and a globally booming tourism industry, how is the Gold Coast investing in its tourism future?” Professor Beck and Dr Gardiner ask.
“To make informed decisions it is
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