With the 2018 AFL season looming, Lia Ferguson has been immersed in one of the busiest times of her year.
As Brand and Marketing Coordinator for the Gold Coast Suns, Lia is devising and delivering strategies to ensure the Suns continue to grow in terms of identity, longevity and community support in what is an ultra-challenging sporting and business environment.
Lia joined the AFL’s 17th franchise in March 2014, during the final year of a Griffith University business degree majoring in Marketing and Human Resources.
“I took part in Griffith’s Industry Mentoring Program and was fortunate to be mentored by Kelly Ryan, the Suns’ former General Manager of Stadium, Consumer and Community. It gave me great guidance and insight into how a major sporting organisation works,” says Lia.
“It showed me how entities like the Gold Coast Suns are large but also intimate and intricate, with so many elements contributing to their overall operation.”
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