A Social Marketing @ Griffith program designed to reduce household food waste is a finalist in the Australian Marketing Institute’s 2017 Awards for Marketing Excellence.
Waste Not Want Not was designed in collaboration with Redland City Council, who approached Griffith University to conduct a pilot to help reduce food waste in their area – a costly problem both for the budget and the environment.
The average Australian household disposes of over $600 worth of food a year, while Redland City Council estimated 23 per cent of waste in a local household’s bin was food waste.
Consumer insights gained as part of a comprehensive social marketing process showed residents needed a better understanding of what they could make from contents left in their fridge.
Professor Sharyn Rundle-Thiele, Director of Social Marketing @ Griffith, said they wanted to find a creative way to deliver this information and prevent food waste.
“The Waste Not Want Not pilot partnered