A study into the behavioural habits of people undertaking a well-known weight management program has found social support plays a crucial role in positive outcomes
Social marketing researchers from Griffith University looked at the Michelle Bridges 12 Week Body Transformation program and collected responses and data from 594 participants who undertook a 12 week digital commercial lifestyle challenge.
The research focused on the new behaviours and changes adopted by the program’s members during the three month challenge.
The program incorporated evidence-based behaviour change techniques that are influenced by a person’s motivation and their environment, as well as their ability to commit to healthy habits.
Results of the study highlight the importance of motivation in weight loss, with participants reporting that they lost weight after implementing the learned habits and changing their mindset.
Social connection plays a major role
Dr Joy Parkinson from Griffith University’s Department of Social Marketing, said a key finding of the study was
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