The future of commercial tourism in Queensland now rests with young entrepreneurs who are best-placed to tap in to the needs of the booming youth market according to a tourism expert.
Dr Sarah Gardiner from the Griffith Institute for Tourism at Griffith University’s Business School, said new figures show a third of tourists to the Sunshine State are aged under 30 with the booming demographic now crucial to making commercial tourism thrive.
Dr Sarah Gardiner (left) with Chris Hogan from MeMedia and entrepreneurs Sarah Schoeller and Selasi Berdie
“Young people are looking for fresh and novel experiences that are relevant to their generation. Young entrepreneur share that mindset and are therefore best positioned to create experiences that appeal to young travelers.
“There’s a huge opportunity for young people to create businesses and market products to other young people out in the marketplace and that’s what we are trying to encourage people to think about,”
Skip to content
News and other stories about real people, places, and events in Mount Gravatt and nearby suburbs.