Brooki Bakehouse has opened a new store at Westfield Mt Gravatt, expanding its Brisbane presence alongside a Gold Coast location at Pacific Fair.
From Fortitude Valley to Mt Gravatt
Founded by Brisbane local Brooke Bellamy in 2022, Brooki Bakehouse first gained attention at its Fortitude Valley store, where viral cookies drew queues and a large online following. The brand’s reputation has since grown internationally, attracting visitors eager to sample its popular baked goods.
The new Mt Gravatt outlet is located on Level 1 of Westfield Mt Gravatt, near Sephora. Customers can now access Brooki’s signature products, including its best-selling stuffed cookies such as Biscoff and Nutella flavours, along with a wider range of sweet treats.
Expansion Across Queensland
In May 2025, Bellamy announced the opening of two new Queensland stores — Westfield Mt Gravatt and Pacific Fair on the Gold Coast — as well as an international pop-up in the United Arab Emirates later in the year. By 3 July 2025, the Pacific Fair kiosk had launched with large crowds in attendance, and by late August both Queensland stores were fully open.
The Pacific Fair store is currently trading as a kiosk on the ground floor near Cotton On. While temporary, Brooki Bakehouse is seeking a permanent space within the centre.
Cookbook Controversy
The expansion followed a plagiarism scandal earlier in 2025, when RecipeTin Eats cook Nagi Maehashi accused Bellamy of reproducing recipes in her cookbook Bake with Brooki. U.S. baker Sally McKenney also raised allegations. Bellamy and her publisher Penguin Random House Australia denied the claims, though the issue sparked strong debate across the food community.
At the time of the allegations, Bellamy’s cookbook had already achieved more than $4 million in sales. Maehashi indicated she was not seeking financial compensation but suggested a charitable donation from Bellamy and the publisher.
Business Resilience
Despite the online scrutiny, Bellamy continued to engage her audience with weekly social media updates and pregnancy announcements. In May 2025, Brooki Bakehouse celebrated its third anniversary at the Fortitude Valley store, where customers lined up early for free cookies and to meet Bellamy.
Looking Ahead
With Mt Gravatt and Gold Coast stores now operational, Brooki Bakehouse is preparing to expand further overseas with its UAE pop-up later this year. The business continues to grow its presence, with demand for its signature products showing no signs of slowing.
Published 11-Sep-2025
