How do you know if you have a good idea for a new business?
That’s the challenge Dr Julienne Senyard from Griffith Business School sets for the students in her Entrepreneurship and New Business Ventures course.
“If you think of entrepreneurship as a process, where people complete a number of steps to realise their idea, my course is at the very start, where you assess the viability of your idea,” she says.
The course is part of a suite of entrepreneurial-focused study options at Griffith, which attract students from across the university—from business and marketing to science, engineering and IT.
“These courses are designed to help students develop an entrepreneurial mindset, which is valuable irrespective of where you might end up. So, whether you want to start your own business or work in a corporate environment, the skills you learn—like creativity, problem-solving and innovation—will help,” says Julienne.
Professor of Entrepreneurship Evan Douglas helps students take
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