The Gold Coast 2018 Commonwealth Games (GC2018) have already touched Samuel Keen’s life twice.
The recent Queensland College of Art graduate designed and developed the logo to be used on the uniform of the official Games workforce.
Sam’s unique and thoughtful creation captures a special narrative that instils the brand identity of some 200,000 pieces of clothing to be worn by Games Shapers, including volunteers and staff.
“I was very grateful for the opportunity to get involved,” Sam (24) says. “It was something of an aside to my main study focus but it’s certainly my greatest achievement outside of university in terms of graphic and branding design.”
Support and guidance
Sam was studying a Bachelor of Design Futures at Griffith University when an email from QCA course convenor Eleni Kalantidou invited him to get involved with the GC2018 logo design project.
During a 12-week process he received support and guidance from Gold Coast 2018 Commonwealth Games
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