A golden opportunity beckons for sports clubs in southeast Queensland, but only those with suitable strategies and the right initiatives will reap the rewards offered by the Gold Coast 2018 Commonwealth Games.
That’s the view of academics at Griffith Business School researching the potential for a sports participation legacy in the aftermath of the April Games.
“It’s important that sports clubs don’t just wait for new members to come knocking on their doors on the back of the excitement and increased media coverage,” Dr Alana Thomson, Postdoctoral Research Fellow at the Department of Tourism, Sport and Hotel Management, said.
Proactive
“I would say be active and be proactive. Get out into the community and take ownership of what is an unprecedented opportunity for sports clubs in Queensland.”
Dr Thomson and Dr Millicent Kennelly, a senior lecturer at Griffith Business School, are using data from the 2014 Glasgow Games to build an understanding of how sports
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