Firefighter-Founded Sandwich Giant Sparks Fast Food Shake-Up In Mt Gravatt

Shoppers in Mt Gravatt are getting the very first taste of a major sandwich market shake-up as a global chain built by firefighters brings its signature steamed meats to a former Subway site.



The Australian debut is scheduled for early July at Westfield Mt Gravatt in Brisbane. The location, currently hidden behind construction hoardings, is the very first step in an ambitious national expansion plan. Retail Food Group, an ASX-listed company, is leading the local charge to introduce the brand across the country throughout the rest of the year.

A New Style of Sandwich

Firehouse Subs takes a completely different approach to the usual cold cut deli sandwich. Chefs have designed a specific cooking method that relies on exclusive ovens to steam high-quality meats and cheeses. This technique locks in the moisture and creates authentic flavours, resulting in a hot sub served on bread that is toasted to be crispy on the outside while staying soft on the inside.

Deep Community Roots

Despite its massive scale of more than 1,300 locations around the world, the brand started with humble beginnings. Brothers Chris and Robin Sorensen, both former firefighters, founded the company in Florida back in 1994. They built their business on three simple ideas: serving generous portions of tasty food, delivering friendly customer service, and actively supporting the local communities where they operate.

Changing the Local Landscape

The decision to launch in Brisbane highlights the city’s growing reputation for dining. Brand managers noted that the Mt Gravatt shopping centre was selected specifically because of its high foot traffic and a local community that is passionate about trying fresh food concepts. They explained that everything is sliced fresh in the store and steamed to order, aiming to deliver a much bigger flavour profile than Australians are used to.



Backed by Global Giants

While the name might be new to local shoppers, Firehouse Subs comes with serious corporate backing. The sandwich chain is owned by Restaurant Brands International, the same global hospitality heavyweight that operates household names like Burger King, Popeyes, and Tim Hortons. As competition in the Australian fast-food market heats up, the Florida-born brand is ready to carve out its own unique space against established local independents and massive multinational competitors alike.

Published Date 16-June-2026

Near 50-Percent of Westfield Mt Gravatt Could Change Hands for $850M

Westfield Mt Gravatt Shopping Centre, Brisbane’s second largest mall, could be at the centre of one of the largest shopping centre asset deals to come into play nationally this year, with reports emerging that a near 50 per cent stake in the complex is being explored for sale at around $850 million.


Read: Holey Moley and Hijinx Hotel Open at Westfield Mt Gravatt


The Scentre Group, which owns and operates the Westfield brand across Australia, is believed to be in talks with Australian Retirement Trust (ART), one of the country’s largest superannuation funds, as the potential buyer. Funds manager QIC is understood to be advising on the deal. While neither party has commented publicly, the potential transaction has been reported by industry media.

For locals who shop, work or spend their weekends at the Mt Gravatt complex, the news might come as a surprise. But it fits a clear pattern playing out across the country’s biggest retail assets right now.

Photo credit: Google Maps/K TH

Sitting 12 kilometres south of the Brisbane CBD in a growth corridor served by major arterial roads and a Queensland government-owned bus terminal connecting Brisbane and the Gold Coast, Westfield Mt Gravatt is no small asset. 

The 141,699 square metre complex serves a trade area population of more than 1.2 million residents and generated approximately $1 billion in sales last year. Major tenants include Myer, BIG W, Kmart, Target, Coles, Woolworths and Aldi, alongside an Event Cinemas complex and around 365 specialty stores. The centre carries a book value of $1.69 billion and is held on a 5.5 per cent capitalisation rate.

The centre has been part of the local community since it first opened in 1971. It has undergone major redevelopments in 1980, 2000, 2004 and 2014, with further works completed in 2018 and again in 2024. The most recent upgrade saw the former David Jones space reconfigured following the department store’s closure, with Uniqlo, Harris Scarfe, additional fashion brands and a new entertainment precinct moving in.

Photo credit: Google Maps/Nico Smit

The potential deal would not be ART’s first Westfield move. In late December, the super fund entered into an agreement to acquire a 19.9 per cent stake in Westfield Sydney for $864 million, in what has been described as the largest single-asset CBD retail transaction in Australia. A successful bid at Mt Gravatt would further deepen ties between ART and Scentre Group, with QIC also named as investment manager for ART’s Westfield Sydney interest.

The Mt Gravatt deal sits alongside several other major retail transactions currently in play nationally. Private group JY Group is reportedly in advanced negotiations for a stake in Westfield Marion in Adelaide at a price understood to be in excess of $650 million, while Fawkner Property completed its acquisition of Erina Fair shopping centre on the NSW Central Coast earlier this year for $895 million, a deal described as the largest ever 100 per cent trade of an Australian shopping centre.

Big shopping centres fell out of favour with investors during the Covid-19 pandemic but have been staging a steady comeback. Landlords have adapted by pulling back on exposure to department stores and leaning into services, entertainment and experiences to attract foot traffic, with Scentre reporting record visitation numbers as a result.


Read: Haigh’s Chocolates to Open Its First Queensland Store at Westfield Mt Gravatt


The total retail spend across Westfield Mt Gravatt’s broader trade area was estimated at $20.6 billion in 2025, with the main trade area accounting for $4.8 billion of that figure, underlining the centre’s economic significance to Brisbane’s south side.

Published 6-June-2026

Haigh’s Chocolates Picks Mt Gravatt for First Brisbane Store

South Australian chocolate maker Haigh’s Chocolates has confirmed Westfield Mt Gravatt will be home to its first Brisbane store, marking the company’s long-awaited move into Queensland retail.



The family-owned business, founded in 1915, announced it will launch three stores across Brisbane in 2026, with locations also planned for Chermside and Carindale later in the year. The Mt Gravatt site is scheduled to begin trading in August and will become the first permanent Haigh’s store in Queensland.

For decades, Queensland customers have mainly relied on online shopping or interstate travel to buy the company’s products. Haigh’s said strong support from Brisbane customers helped drive the decision to expand into the state, with Queensland now accounting for 18 per cent of its online sales.

Queensland Demand Pushes Haigh’s Into Brisbane

The Brisbane rollout is part of a larger growth plan for the company as it increases its presence along Australia’s eastern seaboard. Chief executive Peter Millard said the company had seen growing interest from Queensland customers for years, making Brisbane the next logical step for expansion.

Haigh’s has built a loyal customer base through its bean-to-bar process, where the company manages every stage of chocolate production from sourcing cocoa beans through to manufacturing. The business also focuses on ethical sourcing and small-batch production, helping it stand apart from larger commercial chocolate brands.

While Haigh’s is widely recognised in cities such as Adelaide, Melbourne, Sydney and Canberra, Brisbane has remained one of the few major capitals without a physical store until now.

Production Growth Supports New Brisbane Stores

To prepare for the Brisbane expansion, Haigh’s has significantly increased its manufacturing capacity in South Australia. The company recently lifted production from 1,100 tonnes to 2,000 tonnes each year following the completion of a new production, warehouse and fulfilment facility.

Former managing director Alister Haigh, a fourth-generation member of the founding family, described the expansion as an important milestone as the business continues growing nationally while remaining family-owned.

Once the Brisbane stores are operating, Haigh’s retail network will increase to 26 stores across Australia.

New Jobs Expected Ahead of Mt Gravatt Launch

The Brisbane expansion is also expected to create around 75 jobs during the first stage of operations. Recruitment for retail positions has started in April 2026 as the company prepares for the Mt Gravatt launch and the later openings in Chermside and Carindale.

The Mt Gravatt location is expected to stock the company’s full chocolate range, giving local shoppers easier access to products that were previously harder to find in Queensland.



Published 29-May-2026

Brisbane’s Build-Your-Own Cake Bar Is Drawing Crowds — But Only for a Limited Time

Brisbane’s first build-your-own cake bar has been drawing crowds at Westfield Mt Gravatt since opening on 28 March, but The Cake Bar is only here for three months, making it one of the southside’s most time-limited sweet experiences of 2026.



It was first flagged to return in March, and now that it has arrived, early visitors say it is delivering on that promise, offering freshly assembled, fully personalised cakes in the time it takes to walk from the carpark.

“I ordered a red velvet cake with vanilla icing, caramel sauce and Oreo crumbs on top,” one early visitor said. “I just about melted when I tasted it, and finished the whole thing right there.”

The Idea Behind It

The Cake Bar is the brainchild of Brisbane entrepreneur Raman Singh, who drew direct inspiration from the frozen yoghurt model that made Yo-Chi a fixture in Australian food courts.

The concept applies the same logic to cake: pick your base, choose your frosting, load up your toppings, and watch it come together fresh in front of you. No pre-orders, no minimum numbers, no waiting until tomorrow.

The Cake Bar
Photo Credit: The Cake Bar

Singh is not new to inventive food concepts. She also runs The Bake Drop, a bakery vending machine she launched last year that dispenses handcrafted treats including gluten-free, vegan and dairy-free options, and La Fleur Macaron, a home-based macaron business that preceded both ventures. The Cake Bar is her most ambitious format yet, and the first of its kind in Australia.

The inspiration from Yo-Chi is visible in how the counter works, but the product is a different proposition entirely. Where a froyo is built around cold, light, fast consumption, a cake from The Cake Bar is the whole occasion: a proper slice of something layered and assembled to your exact brief, made from premium ingredients that never sit pre-made in a display fridge.

What You Can Actually Order

The build starts with a cake base from a solid range of flavours. From there, customers move across frosting options and into the topping selection, where the range spans from crowd-pleasing classics through to full childhood nostalgia territory.

Raspberry jellies, sherbet, sour straps and M&Ms sit alongside marshmallows and more straightforward options for those who prefer a cleaner finish.

Gluten-free and vegan options are built into the menu, so dietary requirements do not mean missing out. The same counter can produce a clean, frosted red velvet for the purists or a tower of colour and crunch for whoever turns eight this weekend.

Three Months, Then It’s Gone

The Cake Bar is running as a pop-up, which means the window is genuinely limited. Opening on 28 March and running for approximately three months, it is on track to close around late June 2026. For Mt Gravatt, Macgregor, Wishart, Mansfield and Rochedale South families who have been meaning to go, that deadline is worth taking seriously.

Westfield Mt Gravatt is at Logan Road, Upper Mt Gravatt, approximately 12 kilometres south of the Brisbane CBD. The Cake Bar is inside the centre. For updates on hours and any extension to the pop-up run, follow The Cake Bar on Instagram and TikTok , or visit thecakebar.com.au.



Published 26-April-2026

Haigh’s Chocolates to Open Its First Queensland Store at Westfield Mt Gravatt

Haigh’s Chocolates, Australia’s oldest family-owned chocolate maker, will open its first Queensland store at Westfield Mt Gravatt in August 2026, marking the Adelaide brand’s long-awaited retail debut in Brisbane after more than a century in business.



Two further stores at Chermside and Carindale will follow later in the year, bringing Haigh’s total national footprint to 26 stores across Adelaide, Melbourne, Sydney, Canberra and Brisbane. The three-store rollout represents the brand’s most significant expansion since it entered the Sydney market, and for Brisbane chocolate lovers who have spent years relying on online orders or interstate trips to get their hands on Haigh’s product, the arrival of a local store feels genuinely overdue.

A Brand Built on Over a Century of Craft

Haigh’s Chocolates was founded on 1 May 1915 by Alfred E. Haigh in Adelaide, South Australia, making it Australia’s oldest family-owned chocolate maker. What began as a small confectionery shop at the Beehive Corner on King William Street has grown across four generations of family ownership into one of Australia’s most recognisable premium food brands, with a loyal following that stretches well beyond its South Australian home.

Haigh's Chocolates was founded in 1915
Photo Credit: Haigh’s Chocolates

Haigh’s has maintained its primary manufacturing operations in Adelaide since its founding, where it produces its range of chocolates using a bean-to-bar approach, roasting its own cocoa beans to create its milk and dark chocolate blends from ethically sourced ingredients. That commitment to in-house production from bean to finished product distinguishes Haigh’s from most other chocolate retailers operating in Australia, where the majority of premium brands import finished chocolate rather than manufacturing it locally.

In September 2025, Haigh’s opened a new $120 million state-of-the-art facility in Salisbury South, spanning 18,000 square metres and incorporating advanced European-made equipment for production, warehousing and online fulfilment. The new facility increases Haigh’s production capacity from 1,100 tonnes to 2,000 tonnes of chocolate per year, providing the manufacturing headroom needed to support both the Brisbane expansion and the company’s broader national growth strategy.

Photo Credit: Haigh’s Chocolates

Haigh’s Chocolates – Bean to Bar Process:

  • Haigh’s Chocolates, established in 1915, is Australia’s oldest family-owned chocolate maker focused on premium, small-batch chocolate production.
  • The process begins with sourcing high-quality, ethically produced cocoa beans from regions like Ghana and Peru, with most coming from Rainforest Alliance certified farms.
  • The beans are cleaned using sieves, magnets, and airflow systems, then roasted at about 120°C for 30–90 minutes to enhance flavour and remove moisture.
  • Roasted beans are crushed and winnowed to remove the outer shell, leaving cocoa nibs, which are ground into a bitter liquid cocoa liquor.
  • The cocoa liquor is mixed with cocoa butter, sugar, vanilla, and sometimes milk powder, then refined through rollers to create a smooth texture.
  • The chocolate undergoes conching, where it is heated, aerated, and mixed for several hours to develop its flavour and silky consistency.
  • Tempering follows, where the chocolate is carefully cooled and reheated to achieve a glossy finish and stable structure.
  • The tempered chocolate is moulded into shapes or hand-dipped to create products like truffles and other specialty chocolates.
  • Small-batch production methods are used to maintain freshness and ensure high-quality output across a wide range of products.
  • Finally, chocolates are hand-finished, carefully packaged, and continuously improved through new product development released during special occasions.

Why Brisbane, Why Now

The Brisbane move is driven by clear commercial evidence. Queensland customers currently represent 18 per cent of Haigh’s total online sales, making the state a significant and demonstrable market despite having no physical retail presence to date. For a brand that sells exclusively through its own stores and website, that level of online demand from a market with no bricks-and-mortar outlet signals a substantial untapped opportunity.

Chief Executive Peter Millard confirmed that the combination of strong Queensland online demand and the newly expanded production capacity at Salisbury South made 2026 the right moment to enter the Brisbane market. The three-store strategy reflects confidence in the city’s appetite for premium chocolate, with Westfield Mt Gravatt anchoring the initial launch before Chermside and Carindale extend the brand’s reach across the northern and eastern suburbs later in the year.

Westfield Mt Gravatt draws shoppers from across a wide catchment spanning the southern and south-eastern suburbs, and the arrival of a Haigh’s store adds a genuinely distinctive retail experience to a centre that already serves as a significant southside anchor.

Haigh’s Chocolates will open at Westfield Mt Gravatt in August 2026, with Chermside and Carindale to follow later in the year. Further information about Haigh’s products and the Brisbane openings is available at haighschocolates.com.au.



Published 27-March-2026.

Upper Mt Gravatt Centre Precinct Plan Opens for Community Consultation

Residents across Upper Mt Gravatt now have a direct say in what their suburb’s commercial heart looks like in the decades ahead, with community consultation open on a plan that will shape development along the Dawson Road corridor through to Newnham Road.



The Suburban Renewal Precinct Plan for Upper Mt Gravatt covers the stretch of the suburb anchored by Westfield Mt Gravatt and extending through Mt Gravatt-Capalaba Road to Newnham Road, taking in the mix of retail, commercial and residential land that makes up one of southern Brisbane’s busiest suburban centres. What gets built there, how tall, and what kind of neighbourhood it becomes are exactly the questions the plan is designed to settle, and right now, before any draft is written, is the moment when community input carries the most weight.

Feedback gathered during this initial phase goes directly to planners as they prepare the draft plan, which will come back to the community for a second round of input before anything is finalised. Planners expect to put the draft plan back to the community for review in late 2026 or early 2027, with the final version likely to be etched into the city plan by mid-2027.

A Centre Under Growing Pressure

Upper Mt Gravatt already carries a lot of weight for southern Brisbane. It draws shoppers, workers and service-seekers from well beyond its own suburb boundaries, and the infrastructure surrounding the centre, including the Upper Mt Gravatt library, nearby sporting fields, Mt Gravatt Outlook Reserve and Brisbane Metro turn-up-and-go services along the corridor, gives it a foundation that many suburban centres elsewhere in the city simply do not have.

Under current planning settings, landmark sites within the precinct can already reach up to 15 storeys. The precinct plan will work through whether zoning across a wider range of sites should be updated to allow more housing and mixed-use development in the locations best placed to handle it, while protecting the residential streets that surround the commercial core from inappropriate intensification.

Upper Mt Gravatt sits within a broader programme of suburban renewal plans across Brisbane that has already delivered adopted plans at Stones Corner, with work underway at Wynnum, Alderley, Mt Gravatt and Chermside. The approach across all of them centres on finding the best use of underutilised land within established, well-connected centres rather than pushing growth outward into areas that lack the same infrastructure base.

What Residents Are Being Asked

The ideas phase is deliberately open. Residents, business owners and anyone who uses the Upper Mt Gravatt centre can share what matters to them about the area as it stands, what they feel is missing, and what they want the precinct to look and feel like in the future. There are no set options to choose from at this stage. The aim is to hear from the people who actually live and work in and around the centre before planners sit down to draft anything formal.

That covers everything from the types of housing and services the community wants to see near the centre, to the quality of streets and public spaces, to how the plan can protect the character of the established neighbourhoods that border the precinct.

Why This Matters to the Community

Brisbane is growing fast, with around 600 people arriving in the city each week and a projected need for more than 210,000 new homes by 2046. Well-serviced centres like Upper Mt Gravatt, with their transport connections, community facilities and existing employment base, are exactly where that growth is likely to be directed. The precinct plan is not about whether change happens. It is about whether the community shapes it or watches it happen around them.

For residents of Upper Mt Gravatt, Mt Gravatt, Mansfield, Rochedale South and Eight Mile Plains, getting involved now, at the ideas stage rather than the objection stage, gives the best chance of seeing local priorities reflected in whatever is ultimately adopted. Once a precinct plan becomes part of the city plan, it sets the rules for development for years to come.

Residents can share their ideas by clicking this link or by writing to Neighbourhood Planning, Upper Mt Gravatt Centre Suburban Renewal Precinct, Brisbane City Council, GPO Box 1434, Brisbane QLD 4001.



Published 17-March-2026.

A Build-Your-Own Cake Bar Is Coming to Westfield Mt Gravatt on 28 March

A first-of-its-kind dessert concept called The Cake Bar opens at Westfield Mt Gravatt on Saturday 28 March, giving shoppers at the Upper Mt Gravatt centre the ability to build a fully personalised, freshly assembled cake on the spot rather than ordering one day in advance.



The concept fills a gap that sits between the impulse dessert market — think Yo-Chi, which already operates at Garden City — and the traditional custom cake bakery, where lead times and minimum orders put the experience out of reach for a spontaneous weeknight craving or a last-minute birthday. The Cake Bar plants itself squarely in between: a fresh cake, assembled to order, available in the time it takes to walk from the carpark to the food court.

A Custom Dessert Experience

Customers kick things off by picking a cake base from a solid lineup of flavours. From there, the build branches out across premium fillings, frostings, and toppings, with a menu ranging from decadent chocolate to childhood throwbacks like raspberry jellies, sherbet, and sour straps. Crucially, the range is built for everyone, offering gluten-free and vegan options to ensure those with dietary requirements don’t miss out on the sugar hit. The model is deliberately open-ended—the same counter can whip up a clean, frosted red velvet for the traditionalists or a stacked, sprinkle-covered creation for the kids.

The kitchen assembles the order fresh, on the spot, from premium ingredients. Nothing sits pre-made in a display fridge. That distinction matters operationally: it means the quality of a custom-ordered cake without the custom-order wait.

A Sweet Addition to the Food Scene

Westfield Mt Gravatt is one of Brisbane’s largest shopping centres, located approximately 12 kilometres south of the CBD, with more than 400 retailers, three supermarkets, Event Cinemas, and a food and dining offer that spans two indoor food courts, an outdoor dining precinct and an Asian street food strip called 8 Street. The centre draws shoppers from Mt Gravatt, Macgregor, Wishart, Mansfield, Rochedale South and across Brisbane’s southside.

The dessert category at the centre already includes Yo-Chi, alongside a broader entertainment and dining precinct that includes Timezone, Holey Moley, Cloud 8 Karaoke and Hijinx Hotel. The Cake Bar adds a format that none of the existing operators cover: a made-to-order, whole-cake dessert experience priced and positioned for everyday shoppers rather than special-occasion pre-orders.

For families doing the weekly shop, the model is simple enough to be a spontaneous stop rather than a planned event. For parents with kids in tow — and Garden City’s family-heavy southside catchment means there are plenty of them on any given Saturday — the interactive build-your-own format offers more engagement than a standard dessert counter.

Good News for Sweet Tooths

Brisbane’s dessert and specialty food market has expanded significantly over the past five years, with concepts built around the build-your-own model proving durable in both food courts and high-street locations. The Cake Bar represents the format applied to one of the few categories — fresh cake — that had not yet made the transition from pre-order to impulse. This adds a locally accessible version of an experience that previously required either a custom order from a bakery or a trip into the CBD.

The Cake Bar is at Westfield Mt Gravatt, Logan Road, Upper Mt Gravatt. More information is available here ahead of the 28 March opening.



Published 12-March-2026.

Disney and Pixar’s Cars Event To Roll Into Mt Gravatt

Westfield Mt Gravatt will feature Disney and Pixar’s Cars Activity Zone these school holidays, offering hands-on activities for children and families.



Disney and Pixar’s Cars Arrive In Mt Gravatt

Westfield Mt Gravatt is one of several Queensland centres teaming up with Disney to bring Cars-themed activities to families this September school holiday period.

From Monday, 22 September, to Friday, 26 September, the Cars Activity Zone will run daily from 10 a.m. to 2 p.m. on Level 1 near Telstra. Activities are centred around popular Cars characters, with opportunities to create personalised pencil cases and paint themed plasters. Visitors at select centres may also receive LED light-up bands as part of the experience.

Westfield Mt Gravatt
Photo Credit: Disney Australia

Prize Trip To Disneyland Resort

As part of the program, Westfield members can enter a competition to win a family trip to Disneyland Resort in California. The prize includes a three-night stay and return economy airfares for two adults and two children in partnership with Flight Centre.

The competition runs from 18 September to 13 October, with entries available daily through the Westfield app.

Activities Not Included In Queensland

While some Westfield centres across Australia will host Cars: Drive-In Stories and other large-scale attractions such as a life-sized Lightning McQueen at Westfield Knox in Victoria, these features will not be part of the Mt Gravatt program.

Disney Australia
Photo Credit: Disney Australia

What Families Can Expect In Mt Gravatt

For Mt Gravatt, the Cars Activity Zone will focus on a series of craft-based activities for children over the five-day period. The program is located in a central section of the shopping centre, providing an accessible option for families during the school holidays.

Looking Ahead



Westfield Mt Gravatt’s Cars Activity Zone provides a local school holiday program built around creative activities and supported by a national competition, giving families the chance to experience Cars Land in California.

Published 22-Sep-2025

Mt Gravatt Joins Nationwide Women’s Health Week with Local Pop-up Stall

Shoppers at Westfield Mt Gravatt will be able to access free health information and resources during Women’s Health Week (1–5 September), as the centre hosts a special information stall to encourage locals to put their wellbeing first.


Read: Lifeblood Launches Mt Gravatt Blood Donation Site


The national campaign, run by not-for-profit organisation Jean Hailes for Women’s Health, is Australia’s largest event dedicated to women’s health. This year’s theme, “Say yes to you”, is about reminding women to prioritise their own health rather than putting it last.

Women’s Health Week
Photo credit: Jean Hailes for Women’s Health/Facebook

Starting 1 September, Jean Hailes for Women’s Health will release a new tool designed to make it easier for women to keep track of their health checks. By completing a short questionnaire, women will receive a tailored list of recommended check-ups along with guidance on when they should be done.

Across Queensland, iconic landmarks such as Suncorp Stadium, Victoria Bridge and Reddacliff Place will also light up purple during the week to shine a spotlight on women’s health issues.

Women’s Health Week
Photo credit: jeanhailes.org.au

Jean Hailes CEO Dr Sarah White said the campaign encourages women to make time for their health, from booking check-ups to looking after their mental wellbeing.

The week will highlight topics such as heart health, chronic pain and mental wellbeing, with new expert-led resources released daily online. More than 2,200 community events are taking place nationwide to support the initiative.


Read: Playtime Revolution: Area 51 Garden City Opens in Mt Gravatt


They are also welcoming enthusiastic volunteers to lend a hand on the ground and support the week’s activities. Mt Gravatt residents can learn more at the stall or by visiting www.jeanhailes.org.au/womens-health-week.

About Jean Hailes for Women’s Health

Photo credit: Jean Hailes for Women’s Health/Facebook

Jean Hailes for Women’s Health is a national not-for-profit organisation focused on supporting women’s health and wellbeing at every stage of life.

Established in 1992 in memory of respected medical practitioner Dr Jean Hailes, the organisation continues her vision of improving women’s lives by providing practical, evidence-based information. Dr Hailes is recognised as a pioneer in menopause care in Australia, and her legacy remains central to the organisation’s work today.

Published 21-August-2025

Disney Princess Magic to Enchant Westfield Mt Gravatt

Westfield Mt Gravatt will transform into a fairytale wonderland this September as part of the nationwide ‘Spark Magic’ celebrations, a collaboration between Westfield and Disney.



From September 16th to 20th, visitors will be immersed in the enchanting world of Disney Princesses, with captivating storytelling sessions, interactive moments, and magical experiences.

A Disney Princess Adventure

Disney
Photo Credit: Supplied

The heart of the celebration is ‘A Disney Princess Adventure,’ an immersive viewing experience that invites audiences to explore the power of creating their own stories. Featuring inspiring messages from iconic Princesses like Ariel, Moana, Belle, and Jasmine, this enchanting journey will transport visitors into beloved tales.

Spark Magic Stations & Royal Activities

Adding to the festive atmosphere, Spark Magic Stations will pop up throughout Westfield Mt Gravatt, offering fun school holiday activities. Children can enjoy Disney Princess-inspired face painting, Fairy Godmother wand-making sessions, bead bracelet crafting, and crown decorating, ensuring a royal experience for all ages.

Meet Cinderella

Disney
Photo Credit: Supplied

In a truly magical moment, Disney’s Cinderella will make a special appearance at select Westfield locations across Australia. While she will not visit Mt Gravatt directly, her presence at nearby centres promises to make dreams come true for lucky fans.

Win a Dream Holiday

The magic doesn’t stop there. Westfield members can win an unforgettable holiday for six at Walt Disney World Resort in Florida, including an exclusive one-night stay in the Cinderella Castle Suite. This once-in-a-lifetime opportunity is a testament to the power of dreams and the enduring appeal of Disney Princesses.

A Celebration of Storytelling and Imagination

Disney
Photo Credit: Supplied

Jacqui Waine, Westfield’s General Manager of Marketing and Community, expressed her excitement about bringing the magic of Disney Princesses to Westfield. She emphasised fans’ deep connection with these characters and the joy of creating unforgettable memories for families.

Tim Everett, Vice President and General Manager of Consumer Products at The Walt Disney Company Australia & New Zealand, echoed this sentiment. He highlighted the celebration of courage, kindness, the power of dreams that Disney Princesses embody, and the hope that ‘Spark Magic’ will inspire and delight Westfield customers.



The ‘Spark Magic’ celebrations at Westfield Mt Gravatt are a testament to the enduring power of storytelling and the magic of Disney. With immersive experiences, royal activities, and the chance to win a dream holiday, this event promises to create cherished memories for visitors of all ages. Don’t miss this opportunity to step into the world of Disney Princesses and ‘Spark Magic’ this September.

Published Date 16-September-2024