Locals in Mt Gravatt will be the first in the country to try the famous hearty sandwiches of Firehouse Subs as the American brand begins its official move into the Australian market.
Read: A New Flavour for Brisbane Southside
Retail Food Group reached an agreement with the brand’s parent company in February 2023 to bring the sandwich chain to local shores. The plan involves a major investment of US$4 million every year for the first three years to establish 15 company-owned locations. This move aims to take advantage of the growing interest in international food brands while offering something different from the usual sandwich shops found in Brisbane. Firehouse Subs is known for its use of the best ingredients: tasty meats, high-quality cheeses, and fresh, delicious breads that are crispy on the outside and soft on the inside. Firehouse Subs makes their delicious sandwiches in their exclusive ovens, designed to maintain their signature juiciness, flavours and textures. While the brand is known globally for its hot speciality subs, the Australian menu at Westfield Mt Gravatt will be expanded to include new options specifically designed to suit local tastes and preferences. Even with the official Mt Gravatt menu still under wraps, Firehouse Subs’ international lineup offers a clear sense of what locals can expect — a mix of hot, loaded specialty subs and fresh, made-to-order salads. Across other international locations, the range typically includes: It’s a menu built around bold flavours, generous portions, and the brand’s trademark hot subs — with local tweaks expected once it lands in Brisbane. The business started in Florida back in 1994 when two brothers, who had served as firefighters, decided to start a restaurant. This history is still a major part of the company today, with many locations using fire station themes and decorations. Beyond the food, the organisation is well known for its charity work through its Public Safety Foundation. This non-profit group focuses on saving lives and helping local emergency services. Because of these efforts, the chain has been recognised multiple times as a top brand for supporting community activities and local safety initiatives. The expansion into Brisbane is part of a 20-year development plan that could see hundreds of new stores across the country. Following the initial three-year period of building company-owned shops, the focus will shift toward offering franchise opportunities to local business people and veterans starting in 2027. The brand currently has more than 1,300 locations worldwide, including sites in Canada, Mexico, and the United Arab Emirates. By bringing this model to Mt Gravatt, the creators hope to build a strong business that supports both the local economy and public safety projects. Published Date 30-April-2026
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